SHOPPING CART ADD-ONS

Your shopper might buy for someone else or have to get the order approved by someone else. So make the approval process easier for them by providing an option to print or email the contents of the shopping cart.

Use the shopping cart page to increase the cart size and the average order value by recommending personalized products or add-ons or simply sections such as customers who bought this also bought, top sellers or you might like. Test the placement, design, the products and the number of product suggestions shown.

Shoppers might abandon their cart if their preferred payment method is not accepted by you. Offer multiple payment options and show the different payment options that you accept on the cart page as it will increase the chances of your customers continuing with checkout and in turn reduce cart abandonment.

You can reduce cart abandonment by creating urgency. Specify the number of units still available in stock if there are only few left. Or if you offer a deal on the products added to cart and that it ends in a day or two, then shout that out.

When on the cart page, you can persuade your shoppers to add more products to the cart by offering something. Say, if you offer free shipping or discount on orders above a certain amount, then you can remind your shoppers of how much more they need to spend to get that offer.

When possible add a gift wrapping option to purchases on your store and allow buyers to add a personal note to their gifts. Also, let the shopper choose whether or not to include the price information in the invoice during delivery.

If an user feels that they cannot afford the total cost of their order, they might remove a few items from the cart. Provide an option to save or move those products to a wishlist so that they don’t lose track of it. You could also remind them of the products in the wishlist the next time one of them is on the cart page.