MineWhat Platform

The most comprehensive toolkit for growth stage eCommerce businesses.

Improve the shopping experience on your eCommerce store with the best UX practices.

Get useful pointers on e-commerce user experience, tablet interfaces, mobile UX, responsive design, holiday banners, email design and more.

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Promotional pop-up

Use pop-ups to directly notify your visitors of your current promotion. When you offer discounts on excess inventory, use pop-up on your homepage to effectively notify the potential buyers of your current clearance sale. You can also use pop-ups to show personalized...

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Pop-up upon arrival

There are some cases where you need to get user input to continue shopping. For example, if you run an international store, an entry pop-up is a good choice to ask the first time visitors to choose the country of their choice to continue shopping. You can also...

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To get social fans

Social media is one of the most effective marketing mediums. Encourage returning shoppers who visit your store often to become your followers on social media or to invite their friends. While doing so, specify the number of your social followers as it would give you...

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Email subscription pop-up

Pop-ups are one of the easiest and fastest ways to build your email list. Welcome your new visitors and offer them the right incentive such as a coupon to subscribe as it is a good way to encourage purchases as well. Specify your newsletter frequency and provide a...

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Design pop-ups that work better

Pop-ups can be used to attract a shopper’s attention. When they are designed well they are one of the best ways to grow your email list or to improve your visitors shopping experience, to get social fans, or to promote your best deals etc. Ensure the pop-up is not...

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Currency/Country/Language selector

If you support multiple currencies on your site, then use a drop down to enable shoppers to select the currency and/or the country. Ensure the option to choose the currency/country is highly prominent. If you can automatically detect the geographic location of the...

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Link to customer service

Help customers who are stuck to find answers irrespective of what page they are on by providing a link to help/customer service along with the contact number on the website header. If they can find the information easily, then they don’t need to contact you for...

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Yearly Round-up

A happy and prosperous New Year on behalf of all of us at eCommerce UX Design. We look forward to deliver fresh eCommerce UX and design ideas in the coming year. A huge thank you to all our readers! Follow us on Twitter and Pinterest, and like us on Facebook to stay...

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Navigation Menu

The navigation menu should help visitors find the product they are looking for. It has to give them an overview of the available range of products. Make your primary navigation prominent and simple with 5-7 choices When naming your categories, use words that your...

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Promo bar

Promote the unique selling point of your store or feature your store’s most important perks/offers such as free shipping, easy returns, major markdowns, special deals etc in the promotion bar that appears on every page of the website. For more pointers on how to...

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Wishlist

A wishlist allows shoppers to save the products so that they can purchase it later. Provide a wishlist or save for later button on the website header, but make sure it is not too prominent that it distracts the other important elements. Show a link to the wishlist...

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Link to the store finder

Many shoppers webroom before purchasing a product. If you have physical retail outlets, then help shoppers find ones that’s closest to them. Include a link to the store finder on the website header. You can even include stores in your search results when users search...

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User account

Provide your customers with a private account where they can check all their previous orders and the status of their current order. Offer a link to the user account section if the user has logged in. If not, display registration and login links. If you offer any...

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Track order

Show off your order tracking link on the website header instead of hiding it behind help or customer service links so that the customers who use the guest checkout can easily access the order status page. Even shoppers who have a registered account might want to know...

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Feature your customer service phone number

The simple act of adding a phone number, preferably a toll free number on to the website header establishes trust and help customers feel comfortable shopping with you. Displaying the contact number on the website header will make it easy for shoppers to locate it...

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Easy access to shopping cart

The shopping cart button has to be designed properly as it is essential for the purchasing process. It has to give an overview of the ongoing buying process. Specify how many items are currently present in the cart and how much they cost. Link it to the cart page....

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The Search Box

Sitesearch is an important navigation function of an online store. So, make the search box clear and prominent on the site-wide header. If your product catalog is very large, then allow users to choose the category before they perform the search. Don’t place any other...

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Help customers remember your brand

A clear, distinct and remarkable logo that appeals to the target audience is the basis of brand identity of an eCommerce store. Whether the logo is placed on the upper left corner as in most eCommerce stores or in the center, it should be displayed prominently. Add a...

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Buy The Look

Fashion retailers display products using models styled with a range of other accessories showing shoppers that these products look great together. Allow shoppers to purchase all the items together with a ‘Buy The Look’ call to action so that they don’t need to...

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Write a review

Encourage customers to leave a review for future shoppers by providing them with the option to write a review directly on the product details page. Make it simple and easy to use. Some shoppers may have a limited attention span. You can let them leave a quick star...

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Social Sharing Buttons

Shoppers often use social media to bookmark their favorite products or share what they have purchased. Social sharing can be considered as a secondary call to action on the product page as it can help increase the awareness of the product among a wider audience....

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Add to Wishlist

Shoppers might not always buy a product immediately. The Wishlist allows them to save the product so that they can review and purchase it later. It is also a good way to encourage repeat visits. Provide a Add to Wishlist button on the product page. Keep it subtle as...

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Secondary CTAs

A secondary call to action will provide an alternative conversion opportunity. You can ask your shoppers to add the product to a wishlist, share the product with friends and family, write a review about it or even encourage them to buy complimentary products along...

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Notify Me

How do you save a sale when the product is temporarily out of stock? Hide the buy button, ask for the shoppers’ email id and notify them when it’s re-stocked. You can also inform shoppers of an expected re-stock date. For more on how to design a product page for out...

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Quick Buy

Some shoppers know exactly what they want. Enable them to get to the cart directly with a Quick buy or a one step buy button on the product page. You can keep a ‘Quick Buy’ button along with the ‘Add to Cart’ button and order them based on your product, target market...

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The ‘Buy’ button

The primary call to Action on your product page should be the “Buy button”. Make it a large sized button in a contrasting color to the background that reads ‘Buy Now’ or ‘Add to Cart’ or ‘Add to Bag’ etc. In short, distinguish it from other elements of the product...

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Design for product variants

Some products on your store might require shoppers to choose more than one product option such as color, size, material, style etc. Ensure that the combinations that are not available are not selectable. For some of these options you can pre-fill default values with...

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Include a size Guide

If your product comes in a variety of sizes, then link to a size guide right above the size option. It is a good way to guide shoppers who are not sure of the size they need. Provide detailed instructions and measuring tips with the size guide and show sizes for many...

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Add color swatches

If your product comes in multiple color variants, use color swatches or a drop down list to display each. If you have a default color option, make sure your product images reflect the selected color. Disable variants that are out of stock. Swatches are useful if you...

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