MineWhat Platform

The most comprehensive toolkit for growth stage eCommerce businesses.

Improve the shopping experience on your eCommerce store with the best UX practices.

Get useful pointers on e-commerce user experience, tablet interfaces, mobile UX, responsive design, holiday banners, email design and more.

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Highlight discount if any

When a product is on discount, strike-out the regular price and display the discounted price more prominently. Calculate the percentage savings between the regular price and the discounted price and say something like ‘Discount: xx%’ or ‘You save: xx%’ on the product...

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Clear Pricing

A good product page should tell the shoppers exactly how much the product will cost them. Make your product price stand out by using larger font sizes, bold formatting and a different color. Be clear and upfront about the price, don’t hide any shipping charges from...

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Product availability

Nothing is more frustrating than trying to add a product to your cart and then realizing it isn’t available. Let shoppers know about the availability of your merchandise with a simple statement such as ‘In stock and ready to ship’ or ‘out of Stock’. Inadequacy will...

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Images for every color

If your product is available in multiple colors, have photos for each color so that your shoppers know what it will look like in the chosen color. When they see visuals of the exact product they are going to get, your shoppers will get a stronger sense for the product...

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Show product in context

Add context to your product. Merchandise shown in context are more memorable and will give a sense of how it will look like in the real world. Don’t sell your product. Sell the experience that your product offers. Showing the product in use will help the user get an...

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Videos

Product videos give a better idea of your product’s value, how it works and what it does in everyday life. If video make sense for your product, then it's worth considering making one as it will help build shopper confidence in the product. Tell the story behind your...

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Zoom functionality

Make use of the zoom functionality to highlight minute details of the product. The image should be clear even when it is zoomed. In-store, visitors can pick up a product and examine the material, finishing, texture etc. On eCommerce stores, the zoom functionality will...

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360 degree interactive image

If you don’t want to clutter your product page with lots of images, then go for a 360 degree view as it will present your product from multiple angles and enable your shoppers to evaluate your product thoroughly. In-store, you can take a product, turn it around and...

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Textural images

For some product categories such as apparel, getting an idea of what the product feels like is an important factor in making a purchase decision. Include an extreme close-up image so that they can see the texture as if they have the product in their...

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Multiple images

People want to know exactly what they are getting and a single product image can’t show all the important features of the product. Show your product in multiple angles so that your users can better visualize its details. The more the views, the better the experience....

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Show what’s inside

Show what’s on the inside rather than just explaining it in the description. This will also make it clear to the shopper that there is nothing hidden about the merchandise. For example you can show how many compartments there are in that handbag, how much storage...

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Create a sense of scale

Providing product images and specifying the dimensions in the product description are not enough to determine the actual size of the product. Show your merchandise in proportional context, display your product next to everyday objects. Ensure the object you choose has...

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Design for ‘Images Off’

Most email clients disable images automatically in their inbox. Hence, recipients usually won’t get to see the images in their emails unless they take the pain of clicking ‘view the image’. While designing an email think of how it might look if the images aren't...

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Design responsive email templates

Very often, emails are read on mobile devices and any that don’t render correctly are likely to be ignored. Make your emails responsive. It’s a necessity, not a trend. Write short subject lines and make your text readable. Adequate spacing and larger button sizes will...

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Link your cta to the right page

You risk losing customers if you don’t link your CTA to the right landing page. Don’t link your call to action to your homepage or a generic landing page and leave them to find their way to the right page on their own. Create landing pages that are highly relevant to...

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Easy to find call to action

Include a single, prominent and appealing, primary call to action so your readers know exactly what you want them to do. If you are including social sharing buttons, remember each is a call to action as well. So, make sure your primary call to action is more prominent...

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Optimize for social media

Include links in your emails that allow your readers to share them via social media. Make your social sharing buttons easy to find to increase the chances of your emails be seen by more people and driving engagement. When asking your subscribers to share your emails...

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Remind shoppers to buy gifts for themselves

It's a tendency that people buy for themselves when they purchase for their friends or family. Use that to your advantage. Tell them something like ‘Buy one and get the other for free’ or ‘Buy one, get the other at half the price’ or ‘Get a free sample with your...

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Provide holiday opt-out

You might send multiple emails over the holidays. As you increase your email frequency, let your subscribers know that they will be seeing more from you in their inbox and ensure that you offer them a holiday opt-out. Otherwise you might end up pushing your members to...

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Optimize your triggered emails

Rework your standard triggered emails' design and language to show some holiday cheer. Give a festive look to welcome emails, thank you emails, order confirmation emails etc. Include a holiday message along with the visual imagery associated with the holiday. Stand...

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Holiday Wishes

Emailing an attractive seasonal greeting with a simple message is a great way to keep your store on top of mind. You could send one as a thank you message along with each purchase. Sending an unexpected thank you greeting will add to a good shopping experience and...

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Re-emailing

If you are running a promotion for a selected duration and the offer is about to end, send a last minute reminder email that creates an urgency to act. Save time during your hectic holiday schedule by using the same design elements with little changes that says ‘Its a...

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Wish Lists

If you have a wishlist feature incorporated in your website, don’t ignore it as it is an opportunity to make your shoppers buy. Wishlists are a good way to promote your products through emails on special occasions. Encourage your shoppers to add products to their wish...

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Gift wrapping

There are many shoppers who order their gifts online and send them directly to friends and family. And, there are also so many people who don't have the time to wrap gifts. Help them by offering gift wrapping or by offering gift boxes that do not require wrapping....

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Limited-time offer

Encourage existing customers to purchase more by giving special limited-period discounts. Specifying a coupon code in your email and telling that it will expire on a certain date like Black Friday, Cyber Monday, Christmas Eve etc. will create an urgency to...

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Promote charitable giving

Give back to charitable organizations during holidays. Donate a percentage of your sales made on selected days or throughout the entire season and integrate your involvement into email campaigns. Tell your readers how they can contribute. Include a catchy link that...

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Build confidence

If you want your shoppers to purchase from you, you need to make sure they find you trustworthy. Remind your customers about product quality, satisfaction guarantees, customer service, competitive price, trusted payment methods, customer reviews etc. Let them know how...

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Free and quick shipping

Tell your shoppers whether you offer free shipping, overnight shipping etc so that they don't have to spend their time looking around your website for it. Shoppers expect free shipping in one form or another during holidays. If it isn't possible for you to offer free...

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