Think of how you feel when you have to deal with a cashier in a brick-and-mortar store who takes a lot of time to bill your items or doesn’t know how to process your gift voucher. The more time it takes, the more frustrated you get. You are also far less likely to return. But in online stores, the more time it takes to complete the checkout, the more likely your shopper is to ABANDON the cart and less likely to return. So, design your checkout process in such a way that it is quick and easy to complete.
Don’t make your shoppers guess how many steps it takes to complete the checkout, keep them informed.
Any small increase in the percentage of users who complete the checkout would have a direct impact in your revenue. So, keep you shoppers focussed. Ensure your main menu, cross sells or upsells etc, doesn’t distract your shoppers from completing the checkout.
In short make your checkout process quick, easy, secure, informed and without any distractions.