If you have a wishlist feature incorporated in your website, don’t ignore it as it is an opportunity to make your shoppers buy. Wishlists are a good way to promote your products through emails on special occasions. Encourage your shoppers to add products to their wish lists by running ‘Win your Wishlist’ campaign or just send an email asking them to share their wish list with their friends and family so that they can get what they really want during holidays. Use the wish list data to offer more relevant and personalized offers. Send an email when the items in their wish list go on sale or when they are about to go out of stock.