Design pop-ups that work better

Pop-ups can be used to attract a shopper’s attention. When they are designed well they are one of the best ways to grow your email list or to improve your visitors shopping experience, to get social fans, or to promote your best deals etc.

• Ensure the pop-up is not shown everytime a user lands on the homepage. Show the pop-up once a week or once in 15 to 30 days

• A pop-up that shows up upon arrival is good to use only when its absolutely necessary to get user’s input in order to continue using the site or to improve the user’s site experience

• Another thing you could do is to check the average time spent on the homepage and time your pop-up a few seconds before that or show the pop-up after the user scrolls down through say, 75% of the page

• Let the shoppers know exactly what you are offering. Use a powerful headline, clearly state the benefit and have a prominent call to action

• Use no more than one or two form fields. Avoid using images if possible or use no more than one simple image

• Make sure it loads quickly, and make it easy to close. To grab your shopper’s attention, use a lightbox effect (background shading)

• Show different messages for new and returning visitors

• Users are likely to ignore the pop-ups as advertisements. So, ensure that any critical content or important information is also available elsewhere, so they can find it later if they want to

• Don’t show more than one pop-up per visit and don’t forget to test your pop-ups before they go live