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Include a single, prominent and appealing, primary call to action so your readers know exactly what you want them to do. If you are including social sharing buttons, remember each is a call to action as well. So, make sure your primary call to action is more prominent than the rest. If you do include a navigation bar, ensure it doesn’t take away people’s attention from the primary CTA.

  • Don’t hide your CTA in an image

  • Don’t stuff your emails with too many

  • Use a HTML based button for your primary call to action instead of plain links or graphic buttons

  • Place your call to action at the very top of the email, so that your readers don’t have to scroll through a lengthy email to get to it

eCommerce email marketing: easy to find CTA

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