Add context to your product. Merchandise shown in context are more memorable and will give a sense of how it will look like in the real world. Don’t sell your product. Sell the experience that your product offers. Showing the product in use will help the user get an idea of how it will look like in context or how it can be used. For example you can show clothing on people, a refrigerator stocked with food, how your furniture fit into a room etc.