Navigation Menu

The navigation menu should help visitors find the product they are looking for. It has to give them an overview of the available range of products.

• Make your primary navigation prominent and simple with 5-7 choices

• When naming your categories, use words that your users are familiar with instead of inventing creative category names

• Make sure the top landing pages of your site are accessible from the main navigation

• Use top or left navigation based on the nature of your website

• Show the navigation menu consistently throughout the site except on the checkout page

• Indicate where the user is by highlighting the link in the navigation menu.