It’s a tendency that people buy for themselves when they purchase for their friends or family. Use that to your advantage. Tell them something like ‘Buy one and get the other for free’ or ‘Buy one, get the other at half the price’ or ‘Get a free sample with your order’ to treat themselves during holidays.
You might send multiple emails over the holidays. As you increase your email frequency, let your subscribers know that they will be seeing more from you in their inbox and ensure that you offer them a holiday opt-out. Otherwise you might end up pushing your members to unsubscribe altogether or to flag your messages as spam. Consider asking your subscribers to opt-in to receive additional holiday deals and offers.
Rework your standard triggered emails’ design and language to show some holiday cheer. Give a festive look to welcome emails, thank you emails, order confirmation emails etc. Include a holiday message along with the visual imagery associated with the holiday. Stand out with just a few small tweaks to your auto responders.
Emailing an attractive seasonal greeting with a simple message is a great way to keep your store on top of mind. You could send one as a thank you message along with each purchase. Sending an unexpected thank you greeting will add to a good shopping experience and increase the chances of that shopper buying from you again. A photograph of your employee is worth including in your thank you and holiday greeting notes as it’ll have add a personal touch to the whole activity.
If you are running a promotion for a selected duration and the offer is about to end, send a last minute reminder email that creates an urgency to act. Save time during your hectic holiday schedule by using the same design elements with little changes that says ‘Its a reminder’. Sending this email to subscribers who have already opened and clicked the original email will boost sales.
If you have a wishlist feature incorporated in your website, don’t ignore it as it is an opportunity to make your shoppers buy. Wishlists are a good way to promote your products through emails on special occasions. Encourage your shoppers to add products to their wish lists by running ‘Win your Wishlist’ campaign or just send an email asking them to share their wish list with their friends and family so that they can get what they really want during holidays. Use the wish list data to offer more relevant and personalized offers. Send an email when the items in their wish list go on sale or when they are about to go out of stock.
There are many shoppers who order their gifts online and send them directly to friends and family. And, there are also so many people who don’t have the time to wrap gifts. Help them by offering gift wrapping or by offering gift boxes that do not require wrapping. Your customers will appreciate this extra touch. If it’s not possible to offer gift wrapping for free, do it for a nominal charge.
Encourage existing customers to purchase more by giving special limited-period discounts. Specifying a coupon code in your email and telling that it will expire on a certain date like Black Friday, Cyber Monday, Christmas Eve etc. will create an urgency to act.
Give back to charitable organizations during holidays. Donate a percentage of your sales made on selected days or throughout the entire season and integrate your involvement into email campaigns. Tell your readers how they can contribute. Include a catchy link that encourages your readers to join your cause and help those in need.
If you want your shoppers to purchase from you, you need to make sure they find you trustworthy. Remind your customers about product quality, satisfaction guarantees, customer service, competitive price, trusted payment methods, customer reviews etc. Let them know how much you value them, so that they think of you when they want to buy something. They will also buy from you with confidence.
Tell your shoppers whether you offer free shipping, overnight shipping etc so that they don’t have to spend their time looking around your website for it. Shoppers expect free shipping in one form or another during holidays. If it isn’t possible for you to offer free shipping on all orders, do so on those over a certain amount based on your business or only on specific days. Share this information with your shoppers on all your emails. Send a reminder about the order-by date for Christmas delivery.
Make life easy for your shoppers during the holidays by helping them choose the perfect gift for everyone on their list. Curate your products into gift guides. Categorize them by relationship (gifts for boyfriends, gifts for spouses, gifts for girlfriends, gifts for family, gifts for children, etc), by price (under $10, under $15 etc), by gender (Ideas for men, for her etc), by personality (geek, adventurer, entertainer etc), by color, by product category, by age (babies, kids, teens, adults) or by top rated products and more. Run multiple gift guide email campaigns or even combine multiple ideas in a single campaign.
Make an emotional connection with your customers by adding videos or pictures of people enjoying your products, or by including recipe ideas, home decoration ideas, gift-wrapping tips, party planning advice etc. Include innovative elements and photography that compel your readers to explore further.