Giving your banner a festive theme shouldn’t clutter it. It should be simple as well. Use the available space in an attractive way. The background image you use should have room to integrate your holiday message without making it difficult to read. When designing your banner you might experiment with different styles, but don’t mix them together. Choose a single design. Avoid conflicts like using a photograph and a cartoon or black and white in one area and neon colors in another.
Add a sense of urgency to your visitor’s shopping experience by placing deadlines like “Offer Ends in 3 Days”, “Today Only”, “Order by Thursday”, etc to make them act now rather than never.
As the days count down to the last possible moment to place online orders for delivery during holidays, presenting a count down is an effective way to push your visitors to take action.
This should be an essential part of your holiday banner. It should prompt users to click on it and clearly let your shoppers know what you want them to do. The best location for the cta is typically the right hand side of the banner (though its not critical). Get attention to your call to action by increasing the contrast or by giving it a festive theme.
Keep your message short and concise. Don’t fill the banner completely with text. Create a catchy phrase that will attract holiday shoppers. Shoppers expect to get offers during the holidays. So, highlight special offers. It should stand out and be the first thing your users are attracted to. Things like “Buy 1 Get 1”, “50% Off”, “Free Shipping”, “Gift Wrapping”, “Holiday Blowout”, etc…
Make your banner festive, fun to look at and visually appealing to attract your shoppers’ attention.
Choose a background that gets your shoppers in the holiday spirit. Bokeh, glitter, snowflakes, snowy, gingham or vintage backgrounds are some of the more common trends on holiday themed homepage banners.
Choose the right color scheme. A single color scheme in-line with your website background is a good choice. If you opt for two or three colors, choose complementary colors to give a professional appeal to your banner. Here are a few good wintery options.
Using appropriate typography is equally important. Add a little seasonal flair to your fonts. Also, the style needs to be instantly readable as well. It’s good to limit to two fonts.